Our Logo

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The "4C" diagram forms a part of Chief's logo and represents the essence of our corporate culture, which has been developing for a long period of time, refining from our beliefs and rich experience. The key shape at the centre of "4C" symbolizes opening "The door of wealth".

The "4C" refers to

• Customer-oriented : we respect our customers and serve them in topmost priority.
• Considerate : we act with generosity, leniency and long term vision.
• Concordant : we are flexible, open-minded and willing to compromise with endurance and patience.
• Cooperative : we perform as a team with spirit and cooperation.