Our Logo

The "4C" diagram forms a part of Chief's logo and represents the essence of our corporate culture, which has been developing for a long period of time, refining from our beliefs and rich experience. The key shape at the centre of "4C" symbolizes opening "The door of wealth".

The "4C" refers to
  • Customer-oriented : we respect our customers and serve them in topmost priority.
  • Considerate : we act with generosity, leniency and long term vision.
  • Concordant : we are flexible, open-minded and willing to compromise with endurance and patience.
  • Cooperative : we perform as a team with spirit and cooperation.