Vision, Mission, Goal and Philosophy
Our Vision
We are committed to fulfilling customers’ needs and help them succeed financially.
Our Mission
- Become a full-fledged and most respected bank, having the largest branch networks.
- Be the “Bank of First Choice” by offering enjoyable experiences.
- Be the most innovative and efficient foreign bank with a view to guaranteeing and enhancing service excellence.
- Ensure good corporate governance and compliance in everything we perform.
Our Goal
Our goal is to build broader, deeper and more enduring relationships with our customers, assisting customers at every step on their journeys to wealth, and to deliver long-term value for our shareholders.
Our Philosophy
Maintain highest degree of corporate integrity and professionalism
Engage and serve customers pro-actively and whole-heartedly
Assume proactive corporate social responsibilities
Be one step ahead of others via product innovation and creativity
