Chief Bank Plc is stepping into 2025 with a renewed commitment to trust, ethics, and strong customer relationships as the key drivers for its continued success. We believe that these principles, central to its operations, and guide the bank through a dynamic financial landscape and enable further growth.

The bank's core values, and business approach will continue to strengthen the financial institution in the years ahead. Trust and ethics are the pillars that have carried us through every phase of growth, and they will be the foundations for our success in 2025. We have a strong team, an innovative approach, and a business model that is perfectly suited to meet the needs of our customers, now and in the future. The bank’s commitment to ethical practices is reflected in its strategic approach to business. Chief Bank Plc is dedicated to placing integrity and long-term business strategies ahead of short-term profits. We focus on building strong, sustainable relationships with our clients, and our ethical approach to business ensures that we continue to serve our customers effectively.

Chief Bank Plc began its banking operations in Cambodia since 2013. Fast forward to 2025, the bank’s total assets has grown significantly, with a steady increase in its workforce and customer base. Chief Bank Plc has experienced substantial growth since its establishment, with the registered capital of USD 10 million, evolving from a specialized bank into one of the full-fledged commercial banks by 2018. This progression is marked by a significant increase in total deposits, surpassing $188 million, and total assets exceeding $278 million as of December 2024. Chief Bank Plc is effectively meeting its operational plans for 2024, and the financial years to come, driven by digital advancement, regulatory excellence, and strategic branding initiatives. We attribute the bank's success to its corporate philosophy, “The Chief Way,” which prioritizes mutual trust and partnerships with customers. Our focus is on building long-term relationships based on trust, our approach is rooted in professionalism and integrity, and we believe this is key to shared prosperity for both the bank and our clients.

In April 2025, Chief Bank Plc will continue its expansion with the opening of the new flagship development, our head quarter at Chief Tower, in the heart of Phnom Penh’s BKK1 district. This new HQ building is set to be a key part of the bank’s strategic growth. Located in a prime commercial area, Chief Bank’s HQ at Chief Tower will provide increased accessibility for both customers and partners while enhancing the bank's presence in one of the city's most prominent business districts. We highlighted the significance of this new development, saying, our new HQ is not just a symbol of our growth, but a testament to our commitment to innovation, trust and service excellence

The bank’s ongoing focus on customer needs is evident in its range of services complementing its physical presence, including its flagship digital micro-lending platform, "Chief Easy", and partnerships with digital payment platforms like NBC’s Bakong payment system, CSS, KHQR etc. Chief Easy app allows customers to apply for loans of up to $5,000, with no collateral required, accessible via their smartphones and receive a response within 24 hours on working days. This initiative supports financial inclusion by providing very convenient access to credit. An upgraded Chief Mobile 3.0 banking application designed to enhance users’ experience, offering a more intuitive interface for digital banking services.

Chief Bank Cambodia plans to continue expanding its branch network further in high-potential areas within Phnom Penh and major provincial towns. This strategy, combined with on-going digital transformation efforts, positions the bank to meet the evolving needs of its customers and reinforce its commitment to financial inclusion in Kingdom of Cambodia.

Chief Bank Plc’s resilience and steady growth are also due to its strong risk management policies. We emphasized that the bank has always prioritized risk control and integrity, ensuring that every decision aligns with its long-term vision and with its mission to be a trusted financial partner in Kingdom of Cambodia, and in ASEAN. We focus on managing risk carefully and in a way that supports sustainable growth for our customers and our business. This approach has helped us maintain stability in a rapidly evolving financial sector

As Chief Bank moves into 2025, the institution’s continued focus on trust, ethics, and disruptive innovation--enhancing digital banking solutions, expanding financial inclusion, and strengthening our partnerships to drive economic progress, positions well for further growth. With the support of its loyal customers, dedicated staff, and strong regulatory backing from the National Bank of Cambodia, we are confident that the bank will not only meet but exceed its goals in the year ahead. We are entering 2025 with a clear vision: to continue being a trusted financial partner for our customers, uphold the highest ethical standards, and contribute to Cambodia’s financial and economic growth.

With the opening of HQ at Chief Tower in April 2025 and its ongoing commitment to ethical business practices, Chief Bank Plc is set for continued success in a competitive and ever-changing financial sector. The bank remains focused on building long-term relationships and fostering trust, the essential elements for sustainable growth and prosperity in Cambodia.

Last but certainly not least, on behalf of top management of Chief Bank Plc, I would like to sincerely express my sincere thanks to our clients for selecting Chief Bank Plc to be their longterm business partners. With this, I would also like to thank our dedicated colleagues for their professionalism, ethics, and tremendous efforts to maintain our operational resilience, our respectful founder Mr Chau, our new chairman, Board members, INED, the leadership teams, all officials of the Royal Government of Cambodia, particularly the National Bank of Cambodia (NBC), GDT, and other related authorities at all levels, as well as the bank’s business partners and valued customers, for their respective on-going unwavering supports given to me in fulfilling my position as CEO. I am proud of what we have achieved together in 2024, and I look forward to the opportunities that 2025 will bring.

Together, we are confident that we are delivering a better, innovative bank, a bank of first choice, a bank that our employees, customers, stakeholders can genuinely trust, and shape a brighter financial future for Cambodia.

We look forward to welcoming and best serving you.

Sincerely yours,

Dr. Morarith SOEUNG